Marketing in Brazil by Andrea Curaca Malito

Cover of: Marketing in Brazil | Andrea Curaca Malito

Published by U.S. Dept. of Commerce, International Trade Administration, Supt. of Docs., U.S. G.P.O. [distributor in Washington, D.C .

Written in English

Read online

Subjects:

  • Export marketing -- Brazil.,
  • Marketing -- Brazil.

Edition Notes

Book details

Statementprepared by Andrea Curaca Malito ; in cooperation with the Commercial Section, American Embassy, Brasilia.
SeriesOverseas business reports -- OBR 89-08
ContributionsUnited States. International Trade Administration
The Physical Object
Pagination37 p. ;
Number of Pages37
ID Numbers
Open LibraryOL17092777M

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Brazil remains by far the largest market in Latin America, despite its recent economic slowdown. Even though the current recession represents a negative influence on consumer confidence, people in Brazil continue to represent one of the broadest digital audiences in the world.

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Major companies are tapping into this trend with imaginative marketing ideas. Coca-Cola scored a hit with its "happiness refill" campaign, targeting teenage users. And Bradesco, a leading Brazilian bank, managed to liven up its mage by poking fun at Facebook stereotypes in a series of mini-videos.

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Bordering all but two of South America's other nations and by far Latin America's largest country, Brazil differs linguistically, historically, and culturally from Spanish America.

Its indigenous peoples share the country with descendants of Portuguese conquerors and the Africans they imported to work as slaves, along with more recent immigrants from southern Europe, Japan, the Middle /5(2).

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Spam or Self-Promotional The list is spam or self-promotional. Incorrect Book The list contains an incorrect book (please specify the title of the book). Details *. With the FIFA World Cup and Olympic Games due to be hosted in Brazil, Mhairi McEwan explores its media and marketing landscape.

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Advertising, while the most in-your-face slice of the pie, is still only one slice of the marketing pie.

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